How to Write an Idea That Sticks
Once the pressure to be good dies, the gates swing wide open. You’re free. And freedom is where real writing lives.
Marketing Doesn’t Have to Be Loud
Everywhere you look, someone’s screaming for attention: "Reach more people! Make more content! Get on more platforms! Post every day! Shout louder! Dance harder!" is all of it really necessary?
Building Campaigns That Don’t Burn Out
People don’t pay attention. That’s the mantra everyone chants when a campaign flops. But hold up—those same people who “don’t pay attention” will binge 10 hours of Love Is Blind without blinking.
So maybe, just maybe, it’s not attention that’s missing. Maybe it’s meaning.
Learning How to See
We are living in an age where our attention is in constant demand. But how much of what we see do we truly process? It's a deep question, one that brings us to a simple yet profound truth: to see is to understand.
Stop Looking for Your Niche – Do This Instead
Everyone online is yelling at you to niche down. Pick a thing. Focus. Specialize. Own the corner of the internet no one else dares to touch. But what if that’s the worst advice for you?
Fast, Slow, Timeless: The Real Game Behind Craft and Perception
Let’s talk about speed. Not the kind you feel when you’re late for work or swiping through another dopamine-loaded app. I’m talking about the kind that separates good from great — the kind that builds legacy.
You Can’t Run a Marathon in Sandals.
People in the Caribbean don’t need more “marketing tips.” They need a reality check—and a plan that actually works. Let’s get some definitions straight.
People Will Follow a Wrong Map Before They Follow No Map At All
Ever stood on a train platform and stared at the screen that says “Next train: 6 minutes”? You don’t just look at it because you're curious. You look at it because it gives you control.
The Shortcut to Reputation Is a Damn Good Story
Let’s get something straight: reputation isn’t built in a day. But it is built by design.
And that design starts with story. Now before you tune out and think I mean “Once upon a time” fairytales—hold up. This isn’t Disney. This is survival. Because story isn’t entertainment. It’s code.
What They Never Tell You About Being Self-Taught (And Why It Might Be Your Superpower)
Most people treat being self-taught like it’s a handicap.
They imagine a lonely genius hacking away in a dark corner, far from the polished hallways of Harvard or Yale. No teachers. No structure. No plan. They’re wrong.