Who said you can’t sell feelings?
It's high time you forget everything you know about selling creativity. AI kicked that out the door.
Business
7 posts
Uncertainty is the best opportunity of 2025.
Perhaps it is a naive view, but perhaps the concept of money will be reimagined by a super intelligence.
Marketing Doesn’t Have to Be Loud
Everywhere you look, someone’s screaming for attention: "Reach more people! Make more content! Get on more platforms! Post every day! Shout louder! Dance harder!" is all of it really necessary?
Building Campaigns That Don’t Burn Out
People don’t have a short attention span; they have a low tolerance for things that don't matter. If someone can binge 10 hours of reality TV, the problem isn't their attention. It's your lack of meaning.
Fast, Slow, Timeless: The Real Game Behind Craft and Perception
Let’s talk about speed. Not the kind you feel when you’re late for work or swiping through another dopamine-loaded app. I’m talking about the kind that separates good from great — the kind that builds legacy.
You Can’t Run a Marathon in Sandals.
People in the Caribbean don’t need more “marketing tips.” They need a reality check—and a plan that actually works. Let’s get some definitions straight.
Don’t Compete With AI. Build What It Can’t.
I’m talking to a very specific kind of person. You work in the creative industry. And every day, you see headlines about AI. You want to be excited... but...