Why are you yelling at me?

Everywhere you look, someone’s screaming for attention:
“Reach more people! Make more content! Get on more platforms! Post every day! Shout louder! Dance harder!”

Marketing today feels like standing in the middle of Times Square at midnight — a barrage of noise, flashing lights, and desperate energy. And somehow we’re told this is the way.

But let’s slow down for a second: is all of it really necessary?

On the coat-tails of all this noise, you’ll find the same headlines:
Burnout is rising. Marketers are frustrated. Creators are exhausted.
Nobody talks about it enough — the emotional toll of trying to be “everywhere” at once.

And here’s the ironic part:
In a real conversation, if I lower my voice, you lean in.

You pay more attention, not less.
(Yes, I hear you — “But Dominic, how do you even get into the conversation in the first place?”)
Valid point. But the better question is:
What conversation is your audience already tuned into?
Not just where — but how are they listening?

Today’s audience is more selective than ever. They’re not falling for gimmicks. They’re not here for another louder ad. They’re looking for something that feels real.

Yet too many brands still believe bigger logos, brighter colors, more noise, more exclamation points (!!) are the solution.

Why?

Because they think that visibility = credibility.
They think if they shout loud enough, a stranger will pick them over the competition.

But real credibility isn’t something you yell into existence.
It’s something you earn quietly over time.

The Sound of Silence

If you’re running a flash sale — fine, get the megaphone.
“Everything must go! 50% off!”
Noise has a place in specific contexts.

But if your product or service requires trust, thoughtfulness, or long-term loyalty, then noise is your enemy.
Over time, noise becomes background static.
We tune it out — just like the hum of an AC unit or the endless ads on our feeds.

And here’s the real trap:
Every time audiences tune out, marketing “gurus” create new tactics to steal back attention — new platforms, new trends, new algorithms.
It’s a vicious cycle:
Noise ➔ Tune out ➔ New noise ➔ Tune out again.

More tools. More courses. More chaos.

So, let’s ask the real question:
Does all this noise truly make a measurable, long-term impact on your business?

If you’re selling a quick, low-commitment commodity — sure, maybe noise gets you a blip.
But if you’re building anything that matters — a brand, a reputation, a service that requires thought — there’s a better way.

Quiet Marketing Wins in the Long Run

Here’s how you flip the script:

1. Initiatives: Give. Don’t Grab.

Instead of throwing $20k into Google Ads, invest in people directly.

Concrete Example:
If you’re a barber, instead of buying ads, give away 100 free haircuts.
Cost? About $3,000.
While they’re in the chair, get them to fill out a 30-second survey: name, email, occupation.

Boom:

• 100 people on your list
• $30 Cost Per Acquisition (CPA)
• Each one only needs to come back once to break even.
• Everything after that is profit.

And while you’re at it, build a small weekly newsletter with real stories from your barbershop.
It’s a brand builder — not another sales pitch.

Now imagine applying that same model to therapists, nail techs, dentists, chiropractors — anyone in a service-based business.

2. Connect People to Ideas (and Each Other)

If you’re not great at creating your own content, curate value.

Share books, articles, podcasts, videos.
If you connect someone to a transformative idea, they’ll remember you, not the original author.

Want to take it up a notch? Host small, purposeful events.

Concrete Example:
You’re an HR consultant helping people polish LinkedIn profiles.

• Invite 12 people to a free workshop.
• Rent a venue ($1,000), hire a photographer for headshots ($1,000), spend a little on snacks ($600).
• Your consulting time is worth $1,500.
• Total investment: $4,100.

What do you get?

• 12 pro photos circulating LinkedIn with YOUR brand attached.
• 12 videos posted with YOUR link included.
• 12 mini-billboards on social media — earned media worth roughly $14,400 if you had to pay for it.

Oh, and you’re building an actual community.
Start a WhatsApp group. Nurture it.
Introduce referral rewards — 10% commissions for every friend they bring.

That’s not marketing.
That’s compounding attention.
That’s trust built over time.

And the best part?
It’s sustainable. It’s quiet. And it’s yours.

Final Thought: Stop Chasing Loud. Start Building Deep.

You don’t need to play the volume game.
You don’t need another hack, another guru, another dopamine-driven content sprint.

You need to think deeper.
You need to play the longer game.

Because at the end of the day, when the noise fades, the brands that stay are the ones that feel human.

If you want some ideas for how to design your own “quiet marketing” strategy —
you know where to find me.

Let’s build something real.
Together.