People don’t have a short attention span; they have a low tolerance for things that don't matter. If someone can binge 10 hours of reality TV, the problem isn't their attention. It's your lack of meaning.
People in the Caribbean don’t need more “marketing tips.” They need a reality check—and a plan that actually works. Let’s get some definitions straight.
There’s a reason most marketing doesn’t work anymore. Not because the ideas suck. Not because the content is bad. But because it talks at people instead of with them.