ByDominic de Bourg So your reputation is on fire: SEO won’t save you. Reputation is a currency. It can be hacked, stolen, traded and rebuilt, but only with well crafted, well timed narratives. Campaigns Optics
ByDominic de Bourg Leadership Optics: What You Signal in Silence, Tone, and Timing Too many leaders get it wrong. They obsess over their words, their speeches, their carefully crafted emails. They spend hours tweaking PowerPoint presentations and memorizing talking points. Then they wonder why nobody follows. Optics